With the integration of a.GIF and a little animation, the reader’s attention goes right where MOO wants it: to the new look for business cards. However, sometimes it’s the little things that can make your newsletter pop, and this one is a prime example. MOO’s MOOsLetter does a lot of things right as a company newsletter, with clean designs and clear CTAs. There’s also a clear voice throughout, which makes the newsletters not only helpful, but also engaging. What makes this newsletter such an effective example is that it takes its audience into full consideration: startup founders don’t have time to read multiple lengthy articles, so the Start in the South newsletters are quick reads packed with the specific advice their audience needs. Krit’s Start in the South newsletter targets startup founders outside of the typical technology hubs. The company’s website has a similar feel, and there’s no issue identifying who this newsletter is from thanks to the design. Aside from the logo and the iPad, the font and layout of the newsletter match what we see on other Apple products. For many newsletters, this involves having a header that includes your logo and matches your website.Īpple newsletters take a bit of a different approach, but we have no problem recognizing them as belonging to Apple. Branding is especially important in email, as you want customers to associate your messages with the rest of your content. The photos make the products look appealing, and there are even quick links to shop or refer a friend at the top, which help pull in new and existing customers.Īs one of the world’s most valuable brands, Apple clearly knows what it’s doing when it comes to marketing – and that includes its company newsletters. This newsletter example does both these things perfectly, showing off a variety of colored suitcases with clear CTAs. Its newsletters have more of an e-commerce focus than what InVision provides, and that means that the focus is often on showing off products and building a community around what Away offers. You can also get a solid sense of the company’s voice through the work, plus there’s enough content available, so that everyone who opens the newsletter can find at least one thing (if not more) to pique their interest.Īway is a company that focuses on making “smart luggage” that adds variety into the luggage and travel industry. InVision ’ s newsletter content does all of that with a simple, but eye-catching, design. To help you develop a killer newsletter strategy, here are some of the best company newsletters of 2018.Ī top-notch company newsletter checks a lot of boxes: there’s crisp imagery, clear and engaging CTAs, a variety of content that gives value to the reader, and a mobile-friendly design for those that check email from places other than their desktops. When it comes to the art of the company newsletter, some brands know just what needs to happen. This process takes effort to pull off – and a little inspiration. While it can be easy to pour all your time into other ways to reach your customers and treat the newsletter as an afterthought, you can instead turn your newsletter into an effective piece of content. However, to be effective a company newsletter needs to be more than a friendly reminder that your company exists. *Note – A more recent related post for 2020 can be found here.Ĭompany newsletters can be a great way to reach out to existing and potential customers alike.
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